WELCOME HOME Changing the perception of property auction


No other auction provider in the UK & Ireland offers such a complete and comprehensive range of property auction services for estate agents to offer to their buyers and sellers. Together, we hold both live and online auction events nationwide, working in partnership with over 1900 estate agent branches, providing local knowledge and expertise.


The Traditional Method of Auction

This is a tried and tested method associated mainly with selling and buying investment stock due to more restrictive timeframes to exchange contracts and complete the sale. This limits buyers and the interest and activity around residential properties.


The Modern Method of Auction

This more accessible route, creates a transparent platform for buyers and sellers combining the best aspects of traditional auction and private treaty sales. We offer more realistic yet fixed timescales, opening up the market place for buyers and sellers looking to arrange mortgages as their method of payment. The transaction has 56 days in which to complete with parties aiming to exchange contracts within 28 days of the Draft Contract being received by the buyers solicitors. Whereas with traditional auctions, the exchange of contracts will usually take place as soon as the buyer has won the bid.

The Modern Method of Auction opens the auction market (once reserved for the professional investor or cash-ready buyer) up to residential buyers, creating a larger market place and more interest and activity than traditional auction. It is the preferred route for buying and selling via auction and has changed the perception of auction in the last decade. 

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Local Properties

Starting Bid and Reserve Price

*Please note this property is subject to an undisclosed reserve price which is generally no more than 10% in excess of the starting bid, both the starting bid and reserve price can be subject to change. Terms and conditions apply to the Modern Method of Auction, which is powered by IAM Sold.

This simple way to buy a house is a breath of fresh air. We could not recommend highly enough. 28 days start to finish!


Established in 1833, Frank B Mason and Co. are a well known and respected estate agent selling property in Pembrokeshire for over 150 years. The company was originally based in Tenby and now has expanded to a five office practice with offices in the county's principal towns of Tenby, Haverfordwest, Milford Haven, Narberth and Pembroke. Frank B Mason was a blunt, heavily built man with a sea-fairing background. He took over the Tenby Observer (running for over 150 years) and one of Tenby's local papers when he was just 25. His father had founded it as part of a family business which embraced building, auctioneering and estate agency. The firm was the town’s biggest employer at the turn of the century.

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